We recently completed one of our most comprehensive video projects to date: a series of eight videos for the Hawaii Department of Agriculture explaining the requirements for Good Agriculture Practices (GAP) certification.
Background: Farming is an important part of Hawaii's economy and in recent years, food safety has become a priority. We were hired to create videos that help farms and farm workers understand food safety regulations and how farms can become GAP certified. These videos were designed to work with voice-overs in English, Chinese, Thai, Spanish and Ilocano.
One of the talented project leaders, Jeri Kahana, recently explained how they are using the video series in education:
We have shared it with our Cooperative Extension partners to use when conducting outreach education with our farmers. We have also shared it with a Group GAP organization who is working with a group of farmers to become GAP certified under the Group GAP program. They were all impressed by the videos!
Along with working with the amazing team in Hawaii, we loved this project because it was a perfect fit for our style of explainer videos. The videos are educational and focused on solving a problem.
Today Visa is rolling out a new product called Rightcliq that makes online shopping easier and more social. It works in your browser like a bookmark or plug-in. I'll let the video below explain the rest. You'll find it on the Visa website here.
About this production
Like so many online products, Rightcliq by Visa has an explanation problem that deserves special attention. A solid explanation is key for people to see the value and feel connected to what it does. For example, people have been shopping online for years. We have our favorite sites and feel comfortable with the process. The online shopping experience is well established in our minds. Because it's so well established, we may even be skeptical of change - and therein lies the challenge.
How do you convince someone that something they already love could be even better? Our challenge with this video was to help the audience identify with the problems of online shopping (products on multiple sites, lack of input from friends, payment hassles, package tracking) and then show how Rightcliq solves them - and the key is to "show." Explaining this kind of product is difficult with words or even pictures, but a story in video form about a person "Jennifer" who experiences Rightcliq - that's where the product comes to life. As always, our goal is for the viewer to say "I feel that way!" about the problems and "I want to use that!" to the solutions.
We really enjoyed working with the Rightcliq team at Visa. They were not only very professional and amazingly organized, but fun - something we value highly.