Nooked: A Corporate RSS Directory

A new company called Nooked is creating a (beta) directory of corporate RSS feeds. The basic premise is that companies will be publishing news more and more using RSS. As RSS publishing becomes a standard over the next couple of years, Nooked hopes to be the source for finding and organizing RSS feeds for companies and industries you’d like to watch.

Here are some first impressions...

I like the idea. It's a bit of a crap shoot right now to find RSS feeds for companies and industries without clicking around the web. The niche is there.

The language on the public site is mostly free from techno-babble (which I dig).

RSS (Really Simple Syndication) lets you publish your news and corporate information in a format that can be accessed by anyone over the Internet. RSS is published in feeds or channels, and is read using a new category of software called news aggregators.

On day one of the 14 day trial I’ve found the web interface for members is a little clunky and short on relating how the system is supposed to be used. The site could benefit from usability testing. For instance, after logging in, I can "create an entry", but have no idea what an entry is, or why I would want to create one.

If Nooked can do a better job of making it forehead-smackingly easy for companies to get started and understand the features and benefits in future versions, they could be a contender.