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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

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Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Wonderful Quote and Photos on Explanation

Matthew Monteith is a New York-based artist who had an idea for a photo series that captures people explaining artworks to others. Part of his motivation, according to this article on Flavorwire, was a fascination with explanation itself.  What follows is my new favorite quote on the subject, by Monteith:

I am fascinated with the art of explanation, the moment when one individual, using their own knowledge of an object, both conceptual and historical takes on the task of animating that story and attempts to plant the seed of that idea into the minds of others. These ideas morph into new ideas and ultimately into new works.

I love it.  The explainer's goal is to plant the seed of an idea into the minds of others.  A few of Montheith's photos art explanation photos are below. You can find many more here.

 

All photos credit: Matthew Monteith