What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Wistia Videos on the iPad, iPhone and iPod Touch

If you've tried to watch online videos on an iPad, iPhone or iPod Touch, you may have noticed that some videos won't play.  This is because Apple has refused to use a technology called Flash that has been a standard for many online videos. Steve Jobs recently described why Apple made this decision.

The fact remains many online videos won't play on Apple devices.  That is, unless video hosts and producers use other technologies (namely HTML5) to make the videos play. Wistia, the company we're working with on our Web License, is ahead of the game.  They've adopted the HTML 5 standard that allows videos they host to play on the iPad, iPod Touch and iPhone.  This means that their customers don't have to worry about being limited by technology. More from the Wistia blog:

This does not mean that you’ll simply know whether or not someone is watching on an iPad, we’re capturing Video Heatmaps for each and every iPad and iPhone viewer. You’ll be able to tell who’s interested based on how much they watch, and gauge how your content is performing for your audience. Have an iPad (or iPhone) on hand and want to give our tracking a whirl? Head to our tracking demo and play with the tracking in realtime.

For the Common Craft Web License customers, this means that if you embed a Common Craft video on your site, it can be viewed with the iPad, iPhone and iPod Touch and you'll have data on how they interact with the video. Go Wistia!