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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Where Goldfish Come From

A couple of months ago, I presented a 5 minute presentation at Ignite Seattle called "Where Goldfish Come From" that is based on my experience growing up as a son of a goldfish farmer in North Carolina.  The Ignite series happens around the globe and each presenter has 20 slides that display for 15 seconds each, and auto-advance.  It's a challenge to make it work, but I enjoy it.

Here's the video:

Learn more at BlueRidgeKoi.com