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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

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Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

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Video Transcript

您一定到過商店購物
見到收銀員將商品掃瞄
來顯示金額
這是因為每件商品都有個密碼
如同一條捷徑
收銀員因此不必查找商品的售價
現在有一種新的密碼
是可以用手機相機掃瞄的
就像收銀員的掃瞄器
這也是一條捷徑
通往各種資訊
在網際網路,一切都連成一氣
您瀏覽一個網站,點一個鏈接
就會到另一個網站
或是發送郵件
觀看照片或下載影片
輕輕一點把一切變成可能
另一方面,真實世界
是您在街上看見的事物
問題是,沒有一樣東西可以點
您不能點罐頭上的網址
來看參考食譜
您不能點雕像來查看維基百科
您只能逐個字母輸入網址
或抄筆記,或是繼續走
不過現在有新的變革
您也許見過這樣的密碼
這些是QR
或快速響應矩陣碼
您可以用手機的照相機
當作收銀員的掃瞄器
您只需要在智能手機上
有閱讀QR碼的軟體
就可以將手機照相機對準密碼
立刻取得有用的資訊
比如您在購物時
看到一個告示說:
「即將有新節目!」
同時有個QR碼
您就可以打開QR閱讀軟體
將手機照相機對準密碼
軟體會自動提供選擇
不必記憶鏈接、不用抄筆記
只要將手機對準密碼
現實世界就變得可以點擊了
還不止這樣
想像遊覽一個名勝
並且用QR碼觀賞相關影片
或是掃瞄報章雜誌上的QR碼
來用電郵發鏈接給朋友
或用QR碼在Twitter
追蹤您喜歡的麵包店
QR碼那麼重要
是因為有了這些密碼
現實世界才變得可以點擊
 

What it teaches

This video explains how QR codes are changing the way we access information in the real world through scanning a new kind of code with a camera phone. It teaches:

 

  • How barcodes and QR codes are similar
  • What happens when you scan a QR code with your camera phone
  • What scenarios are useful for QR codes and what's needed to scan them
  • How QR Codes make the real world clickable

Features of Common Craft Membership

We wrote the book on explanation.

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Who uses Common Craft?

Businesses and schools, large and small, in over 50 countries enlighten and motivate with Common Craft explanations.

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