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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Video: Wikipedia - Explained by Common Craft

Today we've published a new video:  Wikipedia - Explained by Common Craft

Wikipedia Video by Common Craft

Wikipedia is one of those resources that works, but it's not always clear why.  It seems preposterous that 1000s of volunteers could not only create an online encyclopedia, but also make it a trusted resource for millions around the world for many years. But it is a reality.  Wikipedia has become one of the web's biggest success stories. 

But how does it really work? What is in place to make sure that the information is factual and high quality?  The goal of this video is to answer these questions.

For this video, we had help from the Wikimedia Foundation, the not-for-profit organization behind Wikipedia.  We worked with them on two versions of the video - a short version that we licensed to the Foundation that focuses on Wikipedia's two big rules and the longer version you see here.  The longer version is more comprehensive and appropriate for classrooms and licensing. Whether you're new to Wikipedia or use it every day, this video will help you see what's happening behind the scenes. 

We expect this video to be licensed by individuals and organizations who want their students and colleagues to have a greater understanding of Wikipedia. This video comes with multiple licenses

Watch it now.