What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Video: Website Evaluation - Explained by Common Craft

Based on suggestions and votes from Common Craft members, we just published a new video called Website Evaluation - Explained by Common Craft.  

Website Evaluation Common Craft
About: This video walks through the basics of evaluating a website to find quality information. It encourages viewers to evaluate websites in the way an editor would review an article.  By thinking like an editor, we can be our own gatekeeper and learn to find the most trustworthy information. It teaches:
 
Why editors matter in helping books and newspapers ensure quality information
How the Web has allowed everyone to publish without an editor, creating inconsistency
Clues everyone could learn from editors that help them evaluate a website's trustworthiness
Consideration of bias and controversial subjects