What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Video: Cloud Computing in Plain English

Today we published a new video called Cloud Computing in Plain English:

This title has been one of our most requested and for good reason.  Cloud Computing is a subject that has an explanation problem - people have a hard time understanding it because it's difficult to explain quickly.  Like Social Media, it's a subject that is very broad and lacks broad consensus in terms of clear explanations. Our hope with this video is to lay bit of groundwork so people can see the big ideas.

We asked a number of people for input on the video and I want to thank: Tony Wright, Chris Savage, Uri Budnick, Jeff Dickey and lots of others who I bugged over the last year.

Lastly, this video is available for embedding with a monthly subscription fee.  If you're interested, learn more or contact us.