What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Upcoming Speaking

Lee LeFever Speaking

Interested in having Lee speak at your event?


It's that time of year. Starting in May, I'll be out sharing lots of ideas, stories and tactics focused on the Art of Explanation. I hope to see you at one of these events this spring.

STC Technical Communications Summit, May 5-8, Atlanta, GA

My session will be on Monday the 6th from 3:30 to 4:30 on The Art of Explanation. 

Professional communicators explain ideas every day, but we rarely take a step back and think about the skill of explanation and what it can mean to our audience. Lee LeFever, the author of The Art of Explanation, will help you take a fresh look at what makes explanations work, how to plan an explanation and use media to make your explanations remarkable.
My session at Webvisions will be at 3:30 on Friday May 24th. 
The biggest barrier to people adopting your product or idea may not be design, engineering, price point or UX, but a lack of understanding. If you can’t explain your product or service, or why anyone should care, they won’t be motivated to take the next step.
Attendees will learn battle-tested explanation strategies from Lee LeFever, founder of Common Craft and author of The Art of Explanation. He will help you rethink how you communicate complex subjects and learn to solve explanation problems. 
Amplify is "Australia leading platform for discussing business innovation with the world's boldest speakers." Sachi and I will be doing a couple of workshops and I will be speaking about The Art of Explanation and focusing on the potential for organizations to rethink how they explain complex products and services. 
Fireworks Factory is a unique conference put on by our friends at Capulet Communications that's billed as "An invite-only conference for smart Web marketers"  I'll be doing a talk focused on The Art of Explanation and how marketers can prepare for increasing demand for clear, understandable communications and explanations.