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We can help you become an explanation specialist.

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Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

The Tools of Our Trade (analog version)

Like our videos, the tools we use to make them are quite simple.  Below is a quick tour of some of the non-electronic elements of our productions...

The photo below represents a near-complete selection of the tools we use almost everyday to create illustrations and videos.  You can view the photo below with "notes" on Flickr.com.

Because neither of us brought video production/scripting/storyboarding experience to the table, we've tinkered our way through and created a couple of resources that help.  One is our thumbnail storyboards. Once a script is written, the first draft of visuals are done on small squares.  This one is from Blogs in Plain English.

Of course, we couldn't do what we do without paper.  We go through more of it that I would have ever imagined. It's nothing fancy - just HP inkjet paper.  And yes, we recycle the waste.

OK, this is a electronic, but still fits. We couldn't be as productive without coffee and have fallen in love with our Keurig coffee maker.  It makes a consistent cup of great coffee or tea anytime. 

I see this as one of the iconic tools we use - a traditional paper cutter.  Sachi is better than me with the scissors, but neither of us can cut a straight line.  This does it right.

I spent too long with my art supplies spread all over the house.  Finally I invested in a toolbox.  Now it's like my own portable bag of tricks.

You might have noticed more color in the videos.  We invested in some Tombo watercolor brush pens that I love to use.  We have a set of color pens and a set in shades of gray. Inspiration from Nancy Margulies.

This looks kind of gross, but it's putty and we use it in almost every shot to stick paper to the white board.

Of course, Amos is a part of everything we do (see photo above). One hair at a time, he appears in every video.

We're very big believers that we don't need big investments in production to make our videos. We'd rather invest our time in developing what matters most - the script.