store

Major Updates to Our Videos (2 Examples)

leelefever — Wed, 16 Apr 2008 13:23:13 -0400

A couple of weeks ago, we announced The Common Craft Store. It was a pretty soft roll-out, but was a huge moment for us. Not only did it mark the end of a lot of preparation, but a new business model. So far, so good. Plus, the more-ready-for-prime-time Store will soon be coming to an Internet near you.

A big part of preparing to open the Store was making new versions of each video in both Windows (.wmv) and Mac (.mov) formats. This gave us a chance to make improvements across the library - especially to our first few videos, which has sound and color issues.

The first example is a major update for the "licensed version" of RSS in Plain English video, which is only available in the Store. We recorded a new voice-over and re-edited it to be more efficient and have improved color. The content is nearly identical to the original, free version. Below is the updated, licensed version:

Click to play

The second example is CFL Light Bulbs in Plain English (formerly New Light Bulbs in Plain English). When we originally published it, it did not contain a warning about mercury and disposing of the bulbs properly. This new version of the video contains a mercury warning. This updated video is now available in both free and licensed versions. Below is the updated, free version:

Click to play

We're so excited about this new direction. We'll be providing all future Common Craft Show videos in free and licensed versions - and the licensed ones will be displayed in full length in the Store.

Major Updates to Our Videos (2 Examples)

leelefever — Wed, 16 Apr 2008 13:23:13 -0400

Click to play

We're so excited about this new direction. We'll be providing all future Common Craft Show videos in free and licensed versions - and the licensed ones will be displayed in full length in the Store.

Major Updates to Our Videos (2 Examples)

leelefever — Wed, 16 Apr 2008 13:23:13 -0400

Click to play

We're so excited about this new direction. We'll be providing all future Common Craft Show videos in free and licensed versions - and the licensed ones will be displayed in full length in the Store.

Our New Adventure: The Common Craft Store

leelefever — Wed, 2 Apr 2008 13:48:24 -0400

As I wrote recently, we've been thinking a lot about Common Craft's future. In the coming year, Sachi and I want to make even more videos for you - videos that are useful, both on the Web and in the workplace. We've recently created a new resource that will hopefully help us get there.

Today we're announcing the roll out of an early version of The Common Craft Store. It looks like this:

commoncraft.com/store

The Store is the home for "licensed versions" of our videos. Licensed versions contain the same messaging and content as the free versions, but are improved for the workplace.

Some features:

Download video files immediately after purchase (credit card, paypal)

Higher resolution (640 X 480 - better for projection screens)

Less promotion (no Common Craft Show branding)

Provided in Quicktime (.mov) for Mac, and Windows Media (.wmv) formats

No DRM

Two Licenses:

Individual - Unlimited use by an individual
Site - Unlimited use for a single location of an organization

We have also re-edited and re-recorded the voiceovers for the RSS and Wiki videos.

The Store is a direct response to emails we receive nearly every day asking for permission to use our videos in the workplace. By licensing our videos, we are removing any worries about permission and appropriate use. Influencers and educators now have a resource for downloading and using the videos in presentations, meetings, Intranets, trainings, etc.

What about the free versions?

All of our videos will now be provided in two forms, Free and Licensed. This may help:

We are committed to maintaining the free and open nature of our videos on the public Web. The free versions will be provided under a Creative Commons 3.0 (non-commercial) license. These videos will continue to appear on the Common Craft Show, on video hosts like You Tube and will remain open for use by individuals, schools, non-profits, etc.

By opening the Store, we are creating a channel for professionals who need videos that are easier to access and more appropriate for use in professional/commercial situations.

Our hope is that the Store will allow us to focus more energy on producing videos for the Common Craft Show - videos that will be open to bloggers and the Web, but also for licensed use in the workplace.

If you have questions or concerns, have a look at the FAQ, the Licensing Agreement and the Privacy Policy.

Our New Adventure: The Common Craft Store

leelefever — Wed, 2 Apr 2008 13:48:24 -0400

commoncraft.com/store

The Store is the home for "licensed versions" of our videos. Licensed versions contain the same messaging and content as the free versions, but are improved for the workplace.

Some features:

Download video files immediately after purchase (credit card, paypal)

Higher resolution (640 X 480 - better for projection screens)

Less promotion (no Common Craft Show branding)

Provided in Quicktime (.mov) for Mac, and Windows Media (.wmv) formats

No DRM

Two Licenses:

Individual - Unlimited use by an individual
Site - Unlimited use for a single location of an organization

We have also re-edited and re-recorded the voiceovers for the RSS and Wiki videos.

Our New Adventure: The Common Craft Store

leelefever — Wed, 2 Apr 2008 13:48:24 -0400

commoncraft.com/store

The Store is the home for "licensed versions" of our videos. Licensed versions contain the same messaging and content as the free versions, but are improved for the workplace.

Some features:

Download video files immediately after purchase (credit card, paypal)

Higher resolution (640 X 480 - better for projection screens)

Less promotion (no Common Craft Show branding)

Provided in Quicktime (.mov) for Mac, and Windows Media (.wmv) formats

No DRM

Two Licenses:

Individual - Unlimited use by an individual
Site - Unlimited use for a single location of an organization

We have also re-edited and re-recorded the voiceovers for the RSS and Wiki videos.

Our New Adventure: The Common Craft Store

leelefever — Wed, 2 Apr 2008 13:48:24 -0400

commoncraft.com/store

The Store is the home for "licensed versions" of our videos. Licensed versions contain the same messaging and content as the free versions, but are improved for the workplace.

Some features:

Download video files immediately after purchase (credit card, paypal)

Higher resolution (640 X 480 - better for projection screens)

Less promotion (no Common Craft Show branding)

Provided in Quicktime (.mov) for Mac, and Windows Media (.wmv) formats

No DRM

Two Licenses:

Individual - Unlimited use by an individual
Site - Unlimited use for a single location of an organization

We have also re-edited and re-recorded the voiceovers for the RSS and Wiki videos.

Our New Adventure: The Common Craft Store

leelefever — Wed, 2 Apr 2008 13:48:24 -0400

commoncraft.com/store

The Store is the home for "licensed versions" of our videos. Licensed versions contain the same messaging and content as the free versions, but are improved for the workplace.

Some features:

Download video files immediately after purchase (credit card, paypal)

Higher resolution (640 X 480 - better for projection screens)

Less promotion (no Common Craft Show branding)

Provided in Quicktime (.mov) for Mac, and Windows Media (.wmv) formats

No DRM

Two Licenses:

Individual - Unlimited use by an individual
Site - Unlimited use for a single location of an organization

We have also re-edited and re-recorded the voiceovers for the RSS and Wiki videos.

Our New Adventure: The Common Craft Store

leelefever — Wed, 2 Apr 2008 13:48:24 -0400

commoncraft.com/store

The Store is the home for "licensed versions" of our videos. Licensed versions contain the same messaging and content as the free versions, but are improved for the workplace.

Some features:

Download video files immediately after purchase (credit card, paypal)

Higher resolution (640 X 480 - better for projection screens)

Less promotion (no Common Craft Show branding)

Provided in Quicktime (.mov) for Mac, and Windows Media (.wmv) formats

No DRM

Two Licenses:

Individual - Unlimited use by an individual
Site - Unlimited use for a single location of an organization

We have also re-edited and re-recorded the voiceovers for the RSS and Wiki videos.

Our New Adventure: The Common Craft Store

leelefever — Wed, 2 Apr 2008 13:48:24 -0400

commoncraft.com/store

The Store is the home for "licensed versions" of our videos. Licensed versions contain the same messaging and content as the free versions, but are improved for the workplace.

Some features:

Download video files immediately after purchase (credit card, paypal)

Higher resolution (640 X 480 - better for projection screens)

Less promotion (no Common Craft Show branding)

Provided in Quicktime (.mov) for Mac, and Windows Media (.wmv) formats

No DRM

Two Licenses:

Individual - Unlimited use by an individual
Site - Unlimited use for a single location of an organization

We have also re-edited and re-recorded the voiceovers for the RSS and Wiki videos.