http://www.commoncraft.com/blog-categories/reputation The taxonomy view with a depth of 0. en http://www.commoncraft.com/archives/000806.html <p><a href="http://www.pewinternet.org/report_display.asp?r=140" title="Pew Internet &amp; American Life Project: Rating systems">Pew Internet &amp; American Life Project: Rating systems</a></p> <blockquote><p>Twenty-six percent of adult internet users in the U.S. have rated a product, service, or person using an online rating system. That amounts to more than 33 million people. These systems, also referred to as &quot;reputation systems&quot; are interactive word-of-mouth networks that assist people in making decisions about which users to trust, or to compare their opinions with the opinions expressed by others. Many Web sites utilize some form of this application, including eBay, Amazon, Moviefone and Amihot.</p></blockquote> http://www.commoncraft.com/archives/000806.html#comments reputation survey Wed, 20 Oct 2004 22:20:34 -0400 leelefever 372 at http://www.commoncraft.com http://www.commoncraft.com/archives/000731.html <p><a href="http://firstmonday.org/issues/issue9_7/masum/#m3" title="Manifesto for the Reputation Society">Manifesto for the Reputation Society</a><br /> Abstract: </p> <blockquote><p>Information overload, challenges of evaluating quality, and the opportunity to benefit from experiences of others have spurred the development of reputation systems. Most Internet sites which mediate between large numbers of people use some form of reputation mechanism: Slashdot, eBay, ePinions, Amazon, and Google all make use of collaborative filtering, recommender systems, or shared judgements of quality. <p>&nbsp;</p> <p>But we suggest the potential utility of reputation services is far greater, touching nearly every aspect of society. By leveraging our limited and local human judgement power with collective networked filtering, it is possible to promote an interconnected ecology of socially beneficial reputation systems — to restrain the baser side of human nature, while unleashing positive social changes and enabling the realization of ever higher goals.</p> </p></blockquote> <p>&nbsp;</p> <p>Via: Clay at <a href="http://www.corante.com/many/">Many-to-Many</a></p> http://www.commoncraft.com/archives/000731.html#comments academia reputation Mon, 19 Jul 2004 12:14:12 -0400 leelefever 335 at http://www.commoncraft.com http://www.commoncraft.com/archives/000576.html <p><a href="http://www.marketingprofs.com/4/hampton1.asp" title="How to Manage Your Corporate Reputation Online">How to Manage Your Corporate Reputation Online</a></p> <blockquote><p>Online discussion forums—commonly referred to as consumer generated media (CGM)—are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences—for pre- or post-shopping advice—they are shaping the perspectives of millions of consumers globally.</p></blockquote> <p>Good perspectives, and the author provides good advice for companies to be aware of the power of these online discussions in shaping the market. But what about reacting to them? What can a company do to preserve an online reputation? </p> <p>What is missing is the value of being *involved* in the online discussions. Being aware is only part of the picture- the real issue is being able influence the online discussions and provide resources that enable the company to have a real voice that shapes opinions.</p> <p>Companies who are concerned about their online reputation need to look for ways to participate in the discussions with a personal and honest voice. </p> <p>Involvement may mean creating an online community of customers or starting a weblog. Only by being a part of the discussion can a company truly stick up for itself when it&#39;s being trashed online.</p> <p>You can&#39;t respond to a weblogger with a press release.</p> <p>Link Via: <a href="http://www.reachcustomersonline.com">Reach Customers Online&#39;s</a> <a href="http://www.reachcustomersonline.com/index.rdf">RSS Feed</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> http://www.commoncraft.com/archives/000576.html#comments community marketing reputation strategy Thu, 25 Mar 2004 16:45:23 -0500 leelefever 247 at http://www.commoncraft.com http://www.commoncraft.com/archives/000576.html <p><a href="http://www.marketingprofs.com/4/hampton1.asp" title="How to Manage Your Corporate Reputation Online">How to Manage Your Corporate Reputation Online</a></p> <blockquote><p>Online discussion forums—commonly referred to as consumer generated media (CGM)—are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences—for pre- or post-shopping advice—they are shaping the perspectives of millions of consumers globally.</p></blockquote> <p>Good perspectives, and the author provides good advice for companies to be aware of the power of these online discussions in shaping the market. But what about reacting to them? What can a company do to preserve an online reputation? </p> <p>What is missing is the value of being *involved* in the online discussions. Being aware is only part of the picture- the real issue is being able influence the online discussions and provide resources that enable the company to have a real voice that shapes opinions.</p> <p>Companies who are concerned about their online reputation need to look for ways to participate in the discussions with a personal and honest voice. </p> <p>Involvement may mean creating an online community of customers or starting a weblog. Only by being a part of the discussion can a company truly stick up for itself when it&#39;s being trashed online.</p> <p>You can&#39;t respond to a weblogger with a press release.</p> <p>Link Via: <a href="http://www.reachcustomersonline.com">Reach Customers Online&#39;s</a> <a href="http://www.reachcustomersonline.com/index.rdf">RSS Feed</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> http://www.commoncraft.com/archives/000576.html#comments community marketing reputation strategy Thu, 25 Mar 2004 16:45:23 -0500 leelefever 247 at http://www.commoncraft.com http://www.commoncraft.com/archives/000576.html <p><a href="http://www.marketingprofs.com/4/hampton1.asp" title="How to Manage Your Corporate Reputation Online">How to Manage Your Corporate Reputation Online</a></p> <blockquote><p>Online discussion forums—commonly referred to as consumer generated media (CGM)—are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences—for pre- or post-shopping advice—they are shaping the perspectives of millions of consumers globally.</p></blockquote> <p>Good perspectives, and the author provides good advice for companies to be aware of the power of these online discussions in shaping the market. But what about reacting to them? What can a company do to preserve an online reputation? </p> <p>What is missing is the value of being *involved* in the online discussions. Being aware is only part of the picture- the real issue is being able influence the online discussions and provide resources that enable the company to have a real voice that shapes opinions.</p> <p>Companies who are concerned about their online reputation need to look for ways to participate in the discussions with a personal and honest voice. </p> <p>Involvement may mean creating an online community of customers or starting a weblog. Only by being a part of the discussion can a company truly stick up for itself when it&#39;s being trashed online.</p> <p>You can&#39;t respond to a weblogger with a press release.</p> <p>Link Via: <a href="http://www.reachcustomersonline.com">Reach Customers Online&#39;s</a> <a href="http://www.reachcustomersonline.com/index.rdf">RSS Feed</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> http://www.commoncraft.com/archives/000576.html#comments community marketing reputation strategy Thu, 25 Mar 2004 16:45:23 -0500 leelefever 247 at http://www.commoncraft.com http://www.commoncraft.com/archives/000576.html <p><a href="http://www.marketingprofs.com/4/hampton1.asp" title="How to Manage Your Corporate Reputation Online">How to Manage Your Corporate Reputation Online</a></p> <blockquote><p>Online discussion forums—commonly referred to as consumer generated media (CGM)—are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences—for pre- or post-shopping advice—they are shaping the perspectives of millions of consumers globally.</p></blockquote> <p>Good perspectives, and the author provides good advice for companies to be aware of the power of these online discussions in shaping the market. But what about reacting to them? What can a company do to preserve an online reputation? </p> <p>What is missing is the value of being *involved* in the online discussions. Being aware is only part of the picture- the real issue is being able influence the online discussions and provide resources that enable the company to have a real voice that shapes opinions.</p> <p>Companies who are concerned about their online reputation need to look for ways to participate in the discussions with a personal and honest voice. </p> <p>Involvement may mean creating an online community of customers or starting a weblog. Only by being a part of the discussion can a company truly stick up for itself when it&#39;s being trashed online.</p> <p>You can&#39;t respond to a weblogger with a press release.</p> <p>Link Via: <a href="http://www.reachcustomersonline.com">Reach Customers Online&#39;s</a> <a href="http://www.reachcustomersonline.com/index.rdf">RSS Feed</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> http://www.commoncraft.com/archives/000576.html#comments community marketing reputation strategy Thu, 25 Mar 2004 16:45:23 -0500 leelefever 247 at http://www.commoncraft.com http://www.commoncraft.com/archives/000576.html <p><a href="http://www.marketingprofs.com/4/hampton1.asp" title="How to Manage Your Corporate Reputation Online">How to Manage Your Corporate Reputation Online</a></p> <blockquote><p>Online discussion forums—commonly referred to as consumer generated media (CGM)—are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences—for pre- or post-shopping advice—they are shaping the perspectives of millions of consumers globally.</p></blockquote> <p>Good perspectives, and the author provides good advice for companies to be aware of the power of these online discussions in shaping the market. But what about reacting to them? What can a company do to preserve an online reputation? </p> <p>What is missing is the value of being *involved* in the online discussions. Being aware is only part of the picture- the real issue is being able influence the online discussions and provide resources that enable the company to have a real voice that shapes opinions.</p> <p>Companies who are concerned about their online reputation need to look for ways to participate in the discussions with a personal and honest voice. </p> <p>Involvement may mean creating an online community of customers or starting a weblog. Only by being a part of the discussion can a company truly stick up for itself when it&#39;s being trashed online.</p> <p>You can&#39;t respond to a weblogger with a press release.</p> <p>Link Via: <a href="http://www.reachcustomersonline.com">Reach Customers Online&#39;s</a> <a href="http://www.reachcustomersonline.com/index.rdf">RSS Feed</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> http://www.commoncraft.com/archives/000576.html#comments community marketing reputation strategy Thu, 25 Mar 2004 16:45:23 -0500 leelefever 247 at http://www.commoncraft.com http://www.commoncraft.com/archives/000576.html <p><a href="http://www.marketingprofs.com/4/hampton1.asp" title="How to Manage Your Corporate Reputation Online">How to Manage Your Corporate Reputation Online</a></p> <blockquote><p>Online discussion forums—commonly referred to as consumer generated media (CGM)—are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences—for pre- or post-shopping advice—they are shaping the perspectives of millions of consumers globally.</p></blockquote> <p>Good perspectives, and the author provides good advice for companies to be aware of the power of these online discussions in shaping the market. But what about reacting to them? What can a company do to preserve an online reputation? </p> <p>What is missing is the value of being *involved* in the online discussions. Being aware is only part of the picture- the real issue is being able influence the online discussions and provide resources that enable the company to have a real voice that shapes opinions.</p> <p>Companies who are concerned about their online reputation need to look for ways to participate in the discussions with a personal and honest voice. </p> <p>Involvement may mean creating an online community of customers or starting a weblog. Only by being a part of the discussion can a company truly stick up for itself when it&#39;s being trashed online.</p> <p>You can&#39;t respond to a weblogger with a press release.</p> <p>Link Via: <a href="http://www.reachcustomersonline.com">Reach Customers Online&#39;s</a> <a href="http://www.reachcustomersonline.com/index.rdf">RSS Feed</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> http://www.commoncraft.com/archives/000576.html#comments community marketing reputation strategy Thu, 25 Mar 2004 16:45:23 -0500 leelefever 247 at http://www.commoncraft.com http://www.commoncraft.com/archives/000576.html <p><a href="http://www.marketingprofs.com/4/hampton1.asp" title="How to Manage Your Corporate Reputation Online">How to Manage Your Corporate Reputation Online</a></p> <blockquote><p>Online discussion forums—commonly referred to as consumer generated media (CGM)—are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences—for pre- or post-shopping advice—they are shaping the perspectives of millions of consumers globally.</p></blockquote> <p>Good perspectives, and the author provides good advice for companies to be aware of the power of these online discussions in shaping the market. But what about reacting to them? What can a company do to preserve an online reputation? </p> <p>What is missing is the value of being *involved* in the online discussions. Being aware is only part of the picture- the real issue is being able influence the online discussions and provide resources that enable the company to have a real voice that shapes opinions.</p> <p>Companies who are concerned about their online reputation need to look for ways to participate in the discussions with a personal and honest voice. </p> <p>Involvement may mean creating an online community of customers or starting a weblog. Only by being a part of the discussion can a company truly stick up for itself when it&#39;s being trashed online.</p> <p>You can&#39;t respond to a weblogger with a press release.</p> <p>Link Via: <a href="http://www.reachcustomersonline.com">Reach Customers Online&#39;s</a> <a href="http://www.reachcustomersonline.com/index.rdf">RSS Feed</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> http://www.commoncraft.com/archives/000576.html#comments community marketing reputation strategy Thu, 25 Mar 2004 16:45:23 -0500 leelefever 247 at http://www.commoncraft.com http://www.commoncraft.com/archives/000576.html <p><a href="http://www.marketingprofs.com/4/hampton1.asp" title="How to Manage Your Corporate Reputation Online">How to Manage Your Corporate Reputation Online</a></p> <blockquote><p>Online discussion forums—commonly referred to as consumer generated media (CGM)—are increasingly being used by consumers to ratify or criticize products and brands. Because consumers use these online discussion forums to check out other consumers’ opinions and experiences—for pre- or post-shopping advice—they are shaping the perspectives of millions of consumers globally.</p></blockquote> <p>Good perspectives, and the author provides good advice for companies to be aware of the power of these online discussions in shaping the market. But what about reacting to them? What can a company do to preserve an online reputation? </p> <p>What is missing is the value of being *involved* in the online discussions. Being aware is only part of the picture- the real issue is being able influence the online discussions and provide resources that enable the company to have a real voice that shapes opinions.</p> <p>Companies who are concerned about their online reputation need to look for ways to participate in the discussions with a personal and honest voice. </p> <p>Involvement may mean creating an online community of customers or starting a weblog. Only by being a part of the discussion can a company truly stick up for itself when it&#39;s being trashed online.</p> <p>You can&#39;t respond to a weblogger with a press release.</p> <p>Link Via: <a href="http://www.reachcustomersonline.com">Reach Customers Online&#39;s</a> <a href="http://www.reachcustomersonline.com/index.rdf">RSS Feed</a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> http://www.commoncraft.com/archives/000576.html#comments community marketing reputation strategy Thu, 25 Mar 2004 16:45:23 -0500 leelefever 247 at http://www.commoncraft.com