What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Speaking at SXSW - Come Say Hello!

Sachi and I are heading down to Austin, Texas for the SXSW Interactive Festival, March 7-12.  After taking a few years off, we're excited to be heading back. I'm going to be doing a short "Future 15" talk on Monday, March 11th at 4pm about the Art of Explanation in Room 616AB. I know a Monday afternoon time is tough, but I would be honored if you could attend.