Healthcare Reform Explained by Dan Roam
By leelefever on August 17, 2009 - 9:12pm
We often get requests to make a video about healthcare reform. Unfortunately, it's a subject that's very fluid - by the time finished a video, it may be out of date.
Thankfully, our friend Dan Roam (who wrote the book Back of the Napkin) has stepped up to the challenge and created a simple way to explain healthcare/insurance reform. Check it out:
View With CommentsNew Video: Preparing an Emergency Kit in Plain English
By leelefever on May 26, 2009 - 12:11pm
Today we published a new video called "Preparing an Emergency Kit in Plain English." 
This video represents a new kind of relationship for Common Craft. A while back, we were contacted by Public Safety Canada (PSC) about this subject and we saw a couple of opportunities. First, we could work on a video that has the potential to have a positive impact. Second, we saw an opportunity for a win-win in terms of the video's ownership - something we call a hybrid relationship.
Emergency kits are a widely accepted part of emergency preparedness and most agree on what a kit should contain. The opportunity we saw was to work with PSC to create an emergency kit video that would fit their needs and give us an opportunity to offer a similar video for licensing on commoncraft.com. So, PSC received a video built for their Canadian audience and we have a video with versions appropriate for our American audience. We see this as a win-win and enjoyed working with PSC to make it happen.
This video offers governments and organizations focusing on emergency preparedness a quick and effective way to help citizens get started on building their kits. It can be licensed and branded for use in training and education, or on public facing websites.
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