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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

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Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

In Seattle? Come to My Refresh Talk This Monday

This coming Monday, May 21st at 6pm, I'll be the speaking at the Refresh Seattle event at the Ballard Library. My talk is brand new and called "Your Website is a Party Waiting to Happen". As the description on the site says:

Lee will decode the world of online communities and boil all the hype down to the basic strategies and elements that make online communities work. You'll leave this talk with easy to remember ways to host a successful online community and/or throw one hell of a good party.

As you may be able to tell, the talk is about what hosting real world parties can teach us about online communities. It takes a fun look at the 12 (or so) elements that make both successful.

I hope you can make it - you can RSVP here.

Refresh Seattle is part of Refreshing Cities, "a community of designers and developers working to refresh the creative, technical, and professional culture of New Media endeavors in their areas."