What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Our RSS Video - Hijacked on YouTube

Check this out... someone uploaded a bullshit version of our RSS in Plain English video to YouTube with a crappy ad on it.

I would love it if you could help me rectify this situation by reporting it to YouTube as inappropriate and/or leaving a comment on the video about it being a fake.

Update: After a handful of you good people left comments, the user has now removed the offending video. I think this was, in part, a cross-cultural misunderstanding - he is Malaysian. His comment to me showed that he saw no problem with the ad - he thought I was upset that he was getting credit for my work. I was impressed that he responded at all.

Updated: This is another one that isn't as bad, but still a pain. This person uploaded one half of the Wiki in Plain English video. Since the video is branded as Common Craft, these incomplete versions make a bad impression.

I really, really hope that I'm not going to have to fight this fight every day in the future.