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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

1/29 Explainers Video: What is Geocaching?

129explainers1/29 Explainers, members of our Explainer Network of video producers, recently released a couple of great videos that highlight their work. Nick and the folks at 1/29 have serious video chops and have been putting them to good use in short, animated videos like the ones below.

What is Geocaching? (produced for GoGeocaching- currently has nearly 90k views in two weeks!)

Atlassian also hired 1/29 to create this fun video about JIRA Studios which integrates with Google Apps.

Like all members of the Explainer Network, 1/29 Explainers can be hired to make a video for your product or service.