What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Video Editing Explained by Common Craft

Today, everyone can be a video producer with the help of a computer and editing software. This video, a top request of our members, explains the big ideas behind video editing


Watch it now.

 
What it Teaches:
We are shooting and sharing video more than ever before. To make it useful, we need to learn the basics of turning raw video footage into a short video. This is the story of Liz, who edits a video for her company’s website.  It teaches:
  • How video footage moves from the camera to the software
  • Why video planning matters
  • How to edit using a system of Plan, Select, Refine
  • How to replace audio for specific scenes
  • What to do with a finished video
 
Are you a teacher or trainer? This video is part of the Common Craft video library and is designed for teaching technology quickly and with a smile. Common Craft members can download and/or embed the video for use on public or private websites.