What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Twitter for Business - Explained by Common Craft

Today we’re announcing a new video: Twitter for Business - Explained by Common Craft.

 
 
Twitter has been a big part of the Common Craft story.  In 2008 we made a video called Twitter in Plain English that was present on the Twitter home page for over a year, introducing millions to both Twitter and Common Craft. Since that time Twitter has evolved in many ways.  As it became a powerful way to track news and discover information, we made a video on Twitter Search.  Now that it’s become a powerful business tool, we’re publishing a new video called Twitter for Business, which explains how businesses are putting Twitter to work.   Together, these make a nice pack of Twitter videos for use in training and education.
 
Of course, you can follow our business on Twitter @commoncraft.