What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Search Engine Optimization (SEO) - Explained by Common Craft

 

If you’re the owner of a website, you know the power of search engines.  If your website shows up high in the results, it means more visitors to your website.  Unfortunately, it’s not easy.  But, there are tactics you can use that help your website look more attractive to the search engines.  These tactics are called Search Engine Optimization or SEO.  Our new video provides a review of the basics of SEO. Watch it now.
SEO Common Craft Video
 
This video, like most in our library, is available with voice-overs in 8 languages. The languages are:
 
English
French
German
Spanish
Portuguese
Dutch
Italian 
Japanese
 
This video and our complete library is available via Common Craft membership. As a member, you can display high quality versions of the videos in person, embed them on websites or download the videos for offline or internal use.  In fact, our members learn about new videos before we announce them to the public.