What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: QR Codes Explained by Common Craft

You may have seen these little codes around.  They're in newspapers, on storefronts and products.  They're called Quick Response (QR) Codes and they're meant to used with your smartphone. They could be a very big deal in the future.  This video is one of our most requested titles and explains how QR codes make the real world clickable.

This video, like most in our library, is available with voice-overs in 8 languages. The languages are:

  • English
  • French
  • German
  • Spanish
  • Portuguese
  • Dutch
  • Italian 
  • Japanese

This video and our complete library is available via Common Craft membership. As a member, you can display the high quality versions of the videos in person, embed them on websites or download the videos for offline or internal use. 

In fact, our members learn about new videos before we announce them to the public.  Common Craft member Lee Kolbert was the first to use this video in a blog post and break the news

Watch the video.