What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

New Video: Online Citizenship

Today we’re announcing a new video: Online Citizenship - Explained by Common Craft.

Online Citizenship
 
What it teaches: 

Sometimes communicating via computers can feel anonymous and make people lose touch with the impact of what they say online. This video highlights the problems this causes and explains a basic idea: that our words matter, online and off. It teaches:

Why citizenship matters in the real world
How one person can behave differently online and off
What happens when someone forgets that real people get their comments
Why citizenship is important online and off
 
 
This video was inspired by a video by Derek Sivers called "A Real Person, A Lot Like You", which was adapted from his book Anything You Want.