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We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Meet Us At These Conferences and Events

Man, it's so great to see so many community-focused conferences. Having been away for 2006, we knew we would be doing the conference circuit, but didn't know there would be such a great selection. Here's where we'll be over the next few months (in chronological order). I hope we'll see you there.

This event is sold out.



February 13th, Seattle, WA (I will be doing a quick talk about the trip)



Northern Voice - I will provide evening entertainment for the pre-conference dinner on Thurday night with stories and photos from our trip. Come early!



We'll both be in Austin from March 8th-12th for SXSW Interactive.



We'll be there March 12-14th, Red Rock Hotel, Las Vegas, Nevada



WebVisions, Oregon Convention Center, Portland Oregon. May 3-4, 2007.
Lee will be speaking at this conference.



We track all these events in Upcoming.org. If you're a member of Upcoming.org, add me as a friend.