What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

May 1st is RSS Awareness Day

RSS Awareness DayApparently, May 1st is RSS Awareness Day! I had no idea such a day existed, but it has it's own site at RSSday.org . Thanks to the nice folks at dailyblogtips.com for making our RSS in Plain English video part of the site - and day for that matter. 

I agree that RSS is one of those special technologies. It has the potential to positively impact virtually every Internet user at no cost. A big problem is awareness - it's hard for people to see how it could impact them until they give it a try. Hopefully we've been able to turn some people on - but there are still about 94% of Internet users that haven't seen the light. The challenge continues.

Here's the improved version of the original video from the Common Craft Store: