This is a great resource of wonderful information on the subject. I've only been through about six of the articles so far but I've put the rest on my reading list.

One thing that strikes me about corporate blogs is that they seem to break what for years has been one of the cardinal rules of business; employees don't communicate directly with the public unless they are a spokesperson. In the interview with Michael Wiley, Director New Media, GM Communications, at General Motors, linked above and at http://nevon.typepad.com/nevon/2005/02/an_open_convers.html, there was a bit of an exchange about the corporate lawyers. Michael Wiley responded that the lawyers concerns seem to have been addressed by the fact that the bloggers were at a fairly high level within the organization and should, therefore, have a keen understanding of what they should and shouldn't post. Contrasting this is the Ford Mustang blog, http://blog.ford.com/BLOG.CFM, in which the bloggers mostly seem to be first-level managers and engineers. I wonder what Ford's corporate lawyers think about their blog.

I guess I'm wondering if corporations are really throwing aside the veil of secrecy that has been the hallmark of corporate communications for decades. Blogs seem to be directly counter to typical corporate communications that are tightly managed, spun ever-so carefully, and designed to control the corporation's image.

All of which leads me to wonder if corporate blogs that allow any employee to post and that are public-facing are being monitored/policed/vetted by corporate officials?

I'll be interested in seeing if this issue is raised in any of the links I haven't read yet.