What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Lilipip Has Become What Now? Exactly!

For over two years a company called Lilipip has been a member of our Explainer Network of video producers.  Jen Zug and her team have run the show at Lilipip for while and now that Lilipip's owner has decided to pursue other things, the creative team decided to "keep the band together" and relaunch as a new company.  Their new company is called What Now? Exactly! and starting today, it will replace Lilipip on the Explainer Network.  We've always loved Lilipip's video explanations and expect more great things from the new company. 

Here are a couple of videos that represent the first productions from What Now? Exactly!:

Startup Foundation

Carezone

If you need a custom video that explains your product or service, find more producers like What Now? Exactly! at the Explainer Network.