What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Licensing Highlight: Verisign and Secure Websites

Verisign is one of the most trusted names in the web security world and they've become a great example of how Common Craft videos can be put to work to educate customers.  Web security is often taken for granted and many people and organizations don't really understand what makes a website secure, or how to tell. Our video makes it simple for non-techies.

Verisign and Common Craft

As you can see above, we've licensed our Secure Websites video to Verisign for use as part of the their SSL Information Center.  We worked with them to create a custom version of the video that includes their brand at the beginning and end. Any Common Craft video can be customized in this way.

I highlight this relationship because it's a great example of how Common Craft videos can be used as educational resources.  This video happens to explore web security, but the same situation could be true for banks who want to educate customers about Phishing Scams or the basics of Investing Money or tech companies that need to explain Cloud Computing to novice users.  Customized or not, our videos are built and licensed for these purposes.