What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Libraries and Online Video - Free Online Seminar with TechSoup

I'm excited to be participating in a free online seminar with TechSoup, an organization that helps non-profits with technology. Details below:

Tech Training Made Simple with Online Videos

Wednesday, November 18, 11 a.m. Pacific time

Wouldn’t it be great if complicated technology concepts were explained in a simple way that’s easy to understand? Imagine how something like this could assist you in training sessions for patrons or staff. Well look no further, Common Craft creates explanatory videos “In Plain English” that cover topics like green, money, society and technology.

In this free webinar, Stephanie Gerding from TechSoup will interview Lee LeFever, from Common Craft to learn more about their videos and how they are created. We will also hear how librarians are using these videos to support the needs of their community.

I hope you'll be able to come and ask questions! Sign up here.