What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Interview on Sprouter.com

 

Today the nice folks at Sprouter.com published an article that was based on an interview I did with them recently.  Sprouter is a resource for start-ups and the interview is focused more on the business of Common Craft than the explanations.  A sample:

LeFever believes the biggest lesson he’s learned from the process of building Common Craft is to invest in the future. “Every business needs cash flow and services (consulting, etc.) are a way to generate cash today. But you also have to be making investments in the future. This means creating intellectual property, products and/or business models that have the potential to pay off down the road,” said LeFever. “While it’s possible to be very successful in services, I think the challenge and biggest potential lies in creating products that can scale and produce income that’s not tied directly to man hours.

Read the article here.

Also, I'd like to note that the photo of me in the article is by Rasmus Rasmussen, a great photographer based in Seattle.