What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Get Out the Red Pens - Page Proofs are Here!

The march towards publishing The Art of Explanation continues on swimmingly.  The publisher recently sent over "page proofs" which are hard copies of the book as it will appear in the real thing.  Reviewing the proofs is our last chance to make any corrections and changes before the book gets printed. When I send these puppies back, my work (in writing at least) is pretty much done.  Phew. The book comes out in print and ebooks on October 8th.

Here are some photos of the proofs...

The book has three parts: Plan, Package, Present. You'll recognize the drawings I think.

Because the book references a number of Common Craft videos, we added QR codes so you can quickly watch the video on a smartphone as you read.

Here's the cover, too...

If you want to keep up with book progress and realated subjects, check out ArtOfExplanation.com and/or our Facebook page.