Facebook, Addiction and the New News

By leelefever on June 8, 2007 - 8:26am.

Over the past 3 weeks or so, I've fallen for Facebook. It has continually impressed me with it's innovation, social design and growing dominance of its space. Facebook does a lot of things well, but the one thing that impresses me most is how it exposes the actions of my friends on the site. I can see it when Kris Krug joins a group or Duncan Rawlinson updates Twitter . It brings the online and public world of my friends closer to me.


I can't help but think about the whole idea of stocks and flows, borrowed from the field of systems dynamics. I wrote a series a while back about it - but the basic idea that online communication has two states - active and static. For instance, when a blog post is posted, it's active - it flows through the blogosphere, through rss readers, etc. After a while, it becomes archived and static - stocked for future reference. Online content flows and then becomes stocked.

sfchart.gif
We're surrounded by flows in the online world all the time - headlines, stock prices, web stats, weather, email - these all flow by us over the course of the day. Watching these flows is addicting - every day there is something new. In a lot of ways, it's all just news.
Will Pate recently asked about what makes social network sites (like facebook, flickr, etc.) addictive and I think it's related to the same flows that keep us wrapped up in the news. Only, in social networking, the news isn't coming from the stock market or the associated press, it's coming from your sister, or co-worker, or hero.

What Facebook and other sites like Flickr do so well is to enable us to engage in a flow of personal news that is being created by our network of friends. We're drawn to it, and become addicted because we're wired for news - for looking for trends, for stories, for a bit if voyeurism. The new news comes from our friends.

For example, it's news to me when Will adds adds a friend in Facebook - it adds to what I know about Will. The thing is, and this is essential, these parts of my friend's world are now visible to me - and they weren't before. I can see that Will is friends with Lyal Avery. It's apparent to me what my friends are doing, saying or creating thanks to the flow coming from social networking sites and that, my friends, is the new and amazingly addictive news to me.

hey there, i found this blog

hey there, i found this blog through kris, and i thought this was really interesting. facebook didn't always have this news feed feature, and when they implemented it people were actually completely horrified that all of a sudden all their actions that had once been semi-private became announced to everyone. at the time the site was still just for high school and college students, so the dillemma of having all your friends get the newsflash that, for instance, you'd added someone as a friend who was outside of your clique or whatever came with a lot more dramatic consequences. people were totally up in arms about it, and the founder even ended up having to apologize:

http://blog.facebook.com/blog.php?post=2208562130.

so it's interesting now to see reactions to this feature, when people know it's something that they can expect from the get-go, that are so different. altho it does still raise the question of how exactly people are navigating all the different, semi-private contexts of their lives being exposed (or at least exposable) to one another.

living in the story

One of the ways we define ourselves and know our world is through other people and how we fit into their stories, or how our story fits into theirs. Even "the news" works in this way in creating a shared story that our individual stories can set against as reference.

For those of us whose stories intersect with the online world, we have a need (addicition in some) to keep defining ourselves online in terms of "news" in our own stories, in our friends' stories, and the common world stories that we share.

We're just going over the peak of the era of continuous partial attention, where being current with each other through all of these little online connections is so important in what it means to be defined as a person right now.

Right now, in some ways, in some groups, you aren't really a person unless you're continuously connected to others online.

(Of course, there always will be other ways to be a person--other ways to be part of the stories. . .)

Easy to fall in love - Facebook Reviews

Great blog post. It is fully understandable why you have fallen for Facebook. The transparency and velocity of knowledge flow is amazing on facebook.

It is compelling and quite addicting. As more developers and services bring new integrated applications to the facebook f8 platform people will not have to leave to do what they need to do online.

We are huge fans of facebook and have a blog that reviews and rates facebook applications and widgets. We are publishing detailed text and video reviews with ratings to help people find the most useful applications on facebook.

http://www.facereviews.com

We also started a Facebook Applications Group: http://www.facebook.com/group.php?gid=2548175922

Worthy to note that we did not give the Twitter widget a very good rating (it is pretty lightweight in it's integration; compared to what it could be).

There is a deluge of new applications being developed and some are better than others and it is only a matter of time before this reaches critical mass (beyond the 25 million users). Share the love!

Become my friend... lol http://www.facebook.com/profile.php?id=540680174

Cheers,

Rodney Rumford

Wooed by Facebook...

I was pretty impressed with Facebook when I opened an account. Coming from MySpace, I liked the simple interface and lack of spam... and that MANY people I know, or knew at some point in my life was on it... I even encouraged others to join...

But the honeymoon didn't last long... I deleted my Facebook profile two weeks ago.

I've written a number of blogs about Facebook... including an extensive one of why I left... if your interested.

Following Digital LIfestream of Your Friends and Local InfoCloud

The news or updates for those in your selective network in Facebook as well as the groups you care about is done very well in Facebook. This capturing the digital lifestream and aggregating it is something that really sets Facebook apart from most other social software apps on the web.

Great post.

FaceBook

I have never used Facebook, nor have I much considered using it before your glowing recommendation. I suppose I think of the variety of social networking tools that are out there, and wonder how the learning curve and efforts to begin using another one and integrating it into my work and life will pay off. I know I have tried LinkedIn, but have not fully embraced it since I have not seen anybody use it in a way that has increased or improved anything (though I hope to see somebody demonstrate it). I also know that FaceBook is blocked from my organization's firewall, and I am not sure I can make a business case to have the website unblocked.

well..

Well, I cant agree more.

I must say I was hesitant at

I must say I was hesitant at first.. But Facebook luredme in.. And I'm not the only one who fell in. I think i'm addicted.
http://snoopiebark.blogspot.com/

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