What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Epipheo Studios Joins the Explainer Network

Today we’re excited to announce that Epipheo Studios has joined our Explainer Network of video producers.  

Epipheo Listing

I remember when I first saw an Epipheo (what they call their video creations).  I think it was for Google Wave.  The laid back style, the humor and creativity, the animated storytelling all made for a great explanatory experience.  It wasn’t surpising to see them go from making a couple of videos to being hired by Facebook, Yelp, SAP, etc. They are very good at what they do.  

Here are a couple of examples (see their whole portfolio)

 

Like all members of the Explainer Network, they have a listing on our website that points business their way. We all see incredible potential in short animated videos and the Explainer Network is one way for us all to learn from each other and promote the value of our little industry. 

If you need a short animated video for your website, check out the Explainer Network.