What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Designing Common Craft T-Shirts on Pixish.com

As you may have seen, the Common Craft Store has a section for merchandise that is looking pretty minimal at the moment.  At the same time, we often get requests for t-shirts.  Hopefully, we're about to solve this problem.

We've created a new "assignment" on a website called Pixish. Using Pixish, we can describe an image we need and have a community of creative people submit their ideas.  The creator of the winning images win "rewards" - often money, links, etc.  

We're hoping to identify 2-3 images that we can put on t-shirts and other fun things that are offered in our store.  If you're creative and want to participate, please do.  The details are here.

We're offering $200US to the winners, plus some link-love from this blog.  The assignment ends on September 15th.

What would you like to see on a Common Craft t-shirt?