What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Common Craft Customers in 40+ Countries

The Web really is a wonderous thing. Thanks to e-commerce tools like e-junkie and paypal, two people can run a home-based business with global reach.  We've been offering digital downloads of our videos via this website for about 2 years and recently took a look at the makeup of our customers in terms of nationality. We've licensed videos in 41 countries in all.  Below are the top 20.

We've always had a goal of being as global as possible, which is why we've had ten of our videos translated with voice-overs in 5 languages.  We plan to do more translations in the future.  Over time, we've also tried to move away from using text in the videos because it makes translated videos more difficult to understand.