What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

Download a Sample

Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

Test embedding a video

We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

Learn More

Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Clue Unit Podcasts 8 and 9

Clue Unit #8: Starting Small, Customer Service, Social Work - March 23, 2007

(click here to listen - MP3)
(click here to subscribe to this feed)

 

Episode 8, about 30 minutes.

 

Today's Topics

  • Starting Small
  • Customer Service
  • Social Work on the Web

 

 

With Jake McKee, Lee LeFever and Christopher Carfi.

 

 


 

Clue Unit #9: Kathy Sierra and Cyberbullying - March 30, 2007


(click here to listen - MP3)
(click here to subscribe to this feed)

Episode 9, about 30 minutes.

 

Today's Topics

  • Kathy Sierra and Cyberbullying

 

 

With Jake McKee, Lee LeFever and Christopher Carfi.