What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:

Cut-Outs:

Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Booos and Yeahs - Coming Back By Popular Demand

Boy, did we learn something about our videos. You like the booos and yeahs, eh? I think that's pretty clear.

It's funny.  Did you know that the first time we did it for the RSS video it was completely spur-of-the-moment?  The booo just seemed to fit in that moment of production - we had no inkling that it would be a trademark.

I'll take the blame for it not appearing in this video.  I felt like it started to get a bit trite - I thought people might be getting tired of it. I was wrong.

I promise, cross my heart, that the next Common Craft Show video will have the booos and yeahs. 

Thanks for letting us know what you think - for that I give you a big YEAAAHHH!