All posts for “Licensing”

Licensing Your Trademark - A Positive Alternative

Posted by: leelefever on August 24, 2010- 5:00pm

Categories: legal, Licensing, ourwork, strategy, trademark

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For a couple of years now, through our work with videos, I’ve realized that licensing is an often neglected business model.  Not only is a potential revenue source, it’s a way to work with people in a positive and permission-based manner. Patrick O’Keefe, author of Managing Online Forums, recently wrote a post that got me thinking.  It’s called “Rethinking the Cease and Desist - Don’t Threaten Fan Communities and Groups - License Your Brand to Them.”  Patrick is a professional community manager... Continue Reading

Richard Byrne Explains Why He'd Pay for a Free Video

Posted by: leelefever on July 28, 2010- 5:00pm

Categories: business, education, Licensing, strategy, teachers

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Richard Byrne over at Free Tech for Teachers has been one of our biggest supporters in the edu-blogging world and was kind enough to highlight a few of our videos in a recent post called "Three Common Craft Videos That Should Be In Your Training Library."  In this post, Richard states: I like Common Craft videos for the clear simplicity of their presentations. For that reason I actually purchase copies of the videos to save on my hard drive. I encourage you to do the same if you use their... Continue Reading

Licensing Highlight: Verisign and Secure Websites

Posted by: leelefever on May 19, 2010- 5:00pm

Categories: business, Licensing, our work, verisign

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Verisign is one of the most trusted names in the web security world and they've become a great example of how Common Craft videos can be put to work to educate customers.  Web security is often taken for granted and many people and organizations don't really understand what makes a website secure, or how to tell. Our video makes it simple for non-techies. As you can see above, we've licensed our Secure Websites video to Verisign for use as part of the their SSL Information Center.  We worked... Continue Reading