Recently Cisco released a study that predicted that by 2013, 90% of all consumer IP (Internet) traffic will be video.  90% two years from now. Wow. I imagine a good portion of this will come from mass media; news, TV shows, Netflix, etc. I’m also quite sure that a growing number of these videos will be short videos that are made for the specific purpose of promoting and explaining an organization’s products and services. Indeed, I think nearly every organization with a website could benefit... Continue Reading