All posts for “Explanation”


What Pitchman Ron Popeil Can Teach Us About Explanation

Posted by: leelefever on March 2, 2010- 4:00pm

Categories: Explanation, howto, marketing, ourwork


If you've been reading for a while, you've seen us write that a secret to a strong explanation is putting the subject in the context of someone's life.  Don't just talk about what it does, talk about how it fits into their world - how it takes away pain or makes something easier, faster, better. Recently I've been reading the Malcolm Gladwell book What the Dog Saw and Other Adventures, which is a collection of his past articles from the New Yorker. One of the articles is called The Pitchman and... Continue Reading

Healthcare Reform Explained by Dan Roam

Posted by: leelefever on August 16, 2009- 5:00pm

Categories: Explanation, health, politics, society


We often get requests to make a video about healthcare reform. Unfortunately, it's a subject that's very fluid - by the time finished a video, it may be out of date. Thankfully, our friend Dan Roam (who wrote the book Back of the Napkin) has stepped up to the challenge and created a simple way to explain healthcare/insurance reform. Check it out: Healthcare Napkins View more documents from Dan Roam.

RSS Described in Plain English

Posted by: leelefever on February 19, 2004- 4:00pm

Categories: Explanation, Technology in Plain English


Updated:  We've created a video that explains this concept much more effectively. View it here. RSS is often discussed in very technical terms- so my hope with this post is to describe RSS in plain language using general terms. First, the "RSS" acronym itself isn't that important- in fact, there is disagreement on what it actually stands for. The front runners are: Rich Site Summary and Really Simple Syndication. But again, don't clutter your brain with that. ----------------------------------... Continue Reading