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All posts for “Common Craft Style”
How Constraints Help Common Craft Videos
Posted by: leelefever on November 14, 2011- 4:12pm
Categories: Common Craft Style, constraints, creativity, science
Since our first video, Common Craft style has been defined by a specific set of materials and processes. You could say we work within a set of constraints. While the word “constraints” sounds limiting, we’ve always found them useful and, paradoxically, liberating. According to the article linked below, there’s now a scientific explanation.
Johan Lehrer recently wrote an article called Need to Create? Get a Constraint wherein he looks at the results of psychological experiments that show... Continue Reading
One Producer's Perspective on Copying "Common Craft Style" Videos
Posted by: leelefever on August 21, 2011- 12:04pm
Categories: art, brand, Common Craft Style, inspiration, video
After noticing a Twitter conversation mentioning Common Craft, I met Chris Johnson of Simplifilm.
Last week Chris posted a blog post that provides a look at his position regarding Common Craft and Common Craft Style videos in the context of other producers. The post is called: Have Your Own Style (What Happens When We're Asked to Make a Common Craft Video). Chris writes:
They have their niche and nobody good would ever copy their style. Common Craft should be the only people that make a cut-... Continue Reading