In The Art of Explanation, I tell a story that put me on the path to writing the book. I was at a small tech conference and a CEO was asked "What is RSS?" His response was "RSS is an XML-based content syndication format". Yikes. That answer was the first time I saw a problem that plagues the technology and startup world. We call it an "exaplanation problem" - and a lots of great products and services have it.
In a guest post at GeekWire, I tell a story about a startup founder who learns to... Continue Reading
For the first time, I've published an article in the Huffington Post. It's based on an idea that was on my mind through the most recent election season, when facts became such a big news story. The thesis of the article is that facts, especially in the media, need help. We can't rely on their very existence to create change. To be powerful, they need help in the form of context and remarkable or interesting packaging.
In the article I discuss media communication in terms of layers:
These... Continue Reading