All posts for “Art of Explanation”

Explaining vs. Storytelling for Startups

Posted by: leelefever on September 18, 2012- 9:31am

Categories: Art of Explanation, business, Explanation, startups, storytelling

Comments

Seattle investor and “startup guy” Chris Devore recently wrote about four categories of effort that will help founders show that their startup is growing and healthy.   There are four important categories of effort that every startup team needs to keep in mind. Too much -- or too little -- weight in any one of these areas can lead to disaster when it comes time to raise the next round: The first three categories are: Product Sales / Distribution  Recruiting All important points, but it’s the... Continue Reading

Bill Clinton Shows Why Explanation is an Art

Posted by: leelefever on September 9, 2012- 1:21pm

Categories: Art of Explanation, empathy, Explanation, packaging, politics, Speaking

Comments

Late last week I got a text message from my politically-conservative brother in North Carolina that said “Has there ever been a better political speaker than Bill Clinton?” Indeed, wherever you stand on the political spectrum, it’s difficult to deny the effectiveness of Bill Clinton as a speaker.  E. J. Dionne published an opinion in the Washington Post where he said:  Bill Clinton is typically described as the empathetic, feel-your-pain guy. But his greatest political skill may be as a... Continue Reading

Why This Bathroom Sign Is a Great Explanation

Posted by: leelefever on September 7, 2012- 10:31am

Categories: Art of Explanation, communication, Explanation, motivation, signs

Comments

I don't often look to bathrooms, much less camping toilets for great communication, but this is an exception.   In many state-maintained campgrounds in Washington State (and elsewhere), there are "vaulted toilets" with no running water.  Like an outhouse, everything ends up in underground pit that must be maintained.  This presents a problem.  Campers sometimes use the toilet as a trash can, which makes for a difficult situation for the people who need to remove the waste. Inside these toilets... Continue Reading
We now have a fully functional home for the book at artofexplanation.com.  Did I mention that it's available for pre-order?  You'll find the trailer for the book (01:07) on the front page of the new website.  I've included it here too: We're really psyched to have these things in place.  Thanks to Jay and Anastasia at Juxtaprose for the hard work on the new site. 
Think for just a minute about the specialists who make a difference in your company or organization. Let's say you're a product manager. An IT specialist may keep your computers and networks up-to-date and working smoothly.  A marketing specialist may help you see opportunities to reach new customers or help to identify features customer want.  A programming specialist may help you discover ways software can make the product more powerful.    Together, these specialists and others become a... Continue Reading

I Was Never Taught Email Skills

Posted by: leelefever on August 27, 2012- 9:46am

Categories: Art of Explanation, communication, email, Explanation, work

Comments

The best I can remember, my formal education in written communication ended in formal letter writing.  We learned where to put the return address and date, how to write a salutation and where to sign it.  While these are still valuable skills, in the past ten years, I have used this knowledge approximately zero times. Yet, I have likely written tens of thousands of emails over the same period.   No one ever taught me how to communicate with a computer or email. It just happened - I got a... Continue Reading
Imagine for a moment, the person sitting across from you in a meeting is introducing a new idea, but this time it’s different. She doesn’t start with a list of features or technical jargon. Instead, she builds the idea. She starts with context and connects her idea with ideas the group already understands. She packages her idea with clear language and visuals that invite everyone to understand how it works and why it makes sense.  You can see the reactions - heads nod approvingly, relevant... Continue Reading

How Would You Market A Book?

Posted by: leelefever on August 5, 2012- 1:21pm

Categories: Art of Explanation, book, feedback, marketing, promotion

Comments

We're approaching a new phase in getting The Art of Explanation into the world. Now that the writing is 99% done, we need to think about marketing and promotion. Soon I will have a meeting with Wiley (the publisher) and start putting together a marketing plan. In preparation for this phase, I hope to learn as much as I can. I would love your help.  If you have written/promoted a book, worked in publishing, marketing, PR, or simply have ideas, I'd love to hear your thoughts. I am a first time... Continue Reading

Get Out the Red Pens - Page Proofs are Here!

Posted by: leelefever on July 25, 2012- 9:32am

Categories: Art of Explanation, author, book, editing, Explanation, publishing

Comments

The march towards publishing The Art of Explanation continues on swimmingly.  The publisher recently sent over "page proofs" which are hard copies of the book as it will appear in the real thing.  Reviewing the proofs is our last chance to make any corrections and changes before the book gets printed. When I send these puppies back, my work (in writing at least) is pretty much done.  Phew. The book comes out in print and ebooks on October 8th. Here are some photos of the proofs... The book has... Continue Reading

The Art of Explanation Cover

Posted by: leelefever on May 9, 2012- 11:38am

Categories: Art of Explanation, book, cover, Explanation, publishing

Comments

Well, The Art of Explanation book is getting a lot more real.  A few days ago we finalized the cover for the book: What do you think? If you'd like to track our progress, check out the Art of Explanation website. 

Pages