All posts for “video”

Working as a Video Making Team

Posted by: leelefever on November 28, 2007- 4:00pm

Categories: lesson, ourwork, personal, video

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Last night we shot the video for the next Common Craft Show and, as usual, we came out of the experience completely exhausted. I've always been fascinated that it takes so much out of me.  In thinking about why (other than the 500 watt lights), it has become clear that it may be the same thing that makes our videos work: iteration.  Everything we do on video is rehashed, rewritten, repositioned and edited all the way to the point the camera rolls (and sometimes again after). All these changes... Continue Reading

A Sickening Review of Viral Video Tactics

Posted by: leelefever on November 22, 2007- 4:00pm

Categories: blogging, socialmedia, techcrunch, video, viral

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This almost seems unreal - maybe it is.  Dan, a Stanford student,  has a chance to make a guest post on TechCrunch about his viral video company.  What does he do?  He proceeds to make it stunningly clear how misguided and irresponsible his "viral video" tactics are.  It reads like a manual for new media douchebaggery. Some examples:Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but itâ... Continue Reading

One Sharpie, One Wall - A Music Video

Posted by: leelefever on November 16, 2007- 4:00pm

Categories: art, inspiration, simplicity, video, whiteboard

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Nancy White pointed us to this awesome video.  From what I gather, it's a music video for the band Field Music.  Impressive. Maybe one day I'll have such mad skillz with the sharpie.

Your Neighborhood Needs Instant Journalists

Posted by: leelefever on November 13, 2007- 4:00pm

Categories: cooltools, friends, journalism, seattle, video

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Even though the Web makes us all feel like citizens of the world, what matters is often local.  Our neighborhoods and neighbors have a huge impact.  There is a brand-new platform, created by Instivate, a company run by one of our long-time friends and neighbors, that aims to give every neighborhood a site for sharing local news. It's called Instant Journalist. Here's the scenario:  You sign up for Instant Journalist - it has a monthly fee that's linked to the size of the site.  Right off the... Continue Reading

On The Set: Wetpaint's Parody Commercials

Posted by: leelefever on October 28, 2007- 5:00pm

Categories: commercial, humor, video, wetpaint

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Kevin Flaherty, the guy who runs marketing at the wiki company Wetpaint (and does killer zombie voices) invited me to the filming of Wetpaint's latest experiment: parody commercials. I had no idea what to expect, but it was awesome.  It was the first time I'd been on a real set during filming. It was just like our studio at home, except this set had giant lights, real actors, a director, lots of expensive production gear and fewer whiteboards and markers. Just like it, I swear! The idea... Continue Reading

The Learning Curve of Video Lighting

Posted by: leelefever on October 14, 2007- 5:00pm

Categories: lesson, lighting, show, video

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I while back I wrote about solving problems when they need to be solved - and it's still very applicable.  With every video we continue to learn and solve new problems.  In almost any video project, lighting is a huge factor we've learned so much.  There are few more stark examples of our learning curve than the listing of our videos on our YouTube page.  Notice the gradation of the white backgrounds:      You can see, right in the listing, our learning curve.  Here are a few things we... Continue Reading
We've been friends and fans of dotSUB since we first started making video for The Common Craft Show.  They make it easy for videos to be translated into multiple languages via subtitles.  The RSS in Plain English video has been translated into 20+ languages on dotSUB. A truly useful and innovative service. I've gotten permission from the Google Docs team to share the Google Docs video on dotSUB so it's acessible for the hearing impaired and our non-English speaking friends. Are you bi-... Continue Reading

On To Bluer Oceans

Posted by: leelefever on September 9, 2007- 5:00pm

Categories: business, marketing, strategy, thissite, video

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The transition is complete. Common Craft has become a different company and our first products are coming out in the next two weeks. A Bit of Background: In 2003, I started Common Craft to focus on online communities. After being a professional online community manager for a few years (1999-2003) Common Craft gave me a chance to be a consultant for the first time. I loved it - I had a cozy little niche that enabled me to work on fun and interesting projects, like the March of Dimes -... Continue Reading

China's Three Gorges Dam Project - Our First/Only Documentary

Posted by: leelefever on August 28, 2007- 5:00pm

Categories: offtopic, travel, twinf, video

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Exactly one year ago, we published the video below - one of our first. We had just finished a six day river trip from Chong Qing to Shanghai, China on the Yangtze River, which goes through the Three Gorges. China is damming the Yangtze River with the Three Gorges Dam Project, the worlds largest dam. It has displaced over a million people and caused a huge and well-deserved global controversy. At this time last year, we had just purchased the camera we use today. I decided I'd try to do a... Continue Reading

Solve Problems When They Need To Be Solved

Posted by: leelefever on August 27, 2007- 5:00pm

Categories: lesson, show, video

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When we got started with the Common Craft show, it would have been easy to feel overwhelmed. We were stepping into the world of video production and in that world there is a lot to know. Looking back - we had something very valuable on our side: ignorance. We didn't know what we didn't know. Had we done all the research and tried really hard to make videos the "right" way from the start, I don't think we would have been as successful. Our experience in the last 5 months has taught us... Continue Reading

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