From the description on the video page, this is: A video that Saatchi Moscow created and produced for Google to attract more Russian people on GMail. Visually, it's a bit like our videos, but in a giant format. Instead of pieces of paper, they are using giant pieces of pre-printed fabric. The video is quite artful and well done. Isn't it funny too, that it's by Saatchi and Saatchi instead of Lee and Sachi? Thanks to Bruno for sending over the link!
Kent Nichols is the co-creator or Ninja Master of Ask-a-Ninja, which I'm quite sure you know about. I recently discovered his Twitter feed and blog and since, I've learned a lot from his perspectives on disrupting Hollywood, the business of new media, and the web video industry. His no-nonsense and opinionated style really makes it clear where he stands, and I often agree. Plus, he's full of smart advice for content producers. Recommended. On a side note, the story of my connection with... Continue Reading
CBS is starting to integrate whiteboard-based explantions into the news. We first heard about it being used on the show Sunday Morning, where I imagine the lighter content seemed more appropriate. Thanks to Ron for the pointer to this video. Just recently, the same team of Josh Landis and Mitch Butler were paired with Katie Couric on the Evening News to explain the superdelegates. You can see the video on this post. It will be interesting to watch how the mainstream media reacts to these... Continue Reading
If you look at DataPortability.org, it's obvious they have an explanation problem. I'm not likely their target audience, but "Turnkey Reference Blueprints" don't exactly make me want to get involved. That's why I like this video by Smash Cut Media - it focuses on the pain of having to keep up with data across mutiple web sites - and how the Data Portability workgroup is helping to solve the problem. It's a bit flashy, but effective and fun to watch. Check it out: DataPortability - Connect... Continue Reading
This video is a masterpiece in my opinion - especially if you're into Japanese culture (Sachi is half-Japanese). It's just so culturally real, so bitingly satirical, so truly funny. It won awards at the now defunct Resfest in 2003, and now it's on YouTube for your viewing pleasure. Give it a little while to get rolling - it starts slow and literal.
Wouldn't it be nice if every author actually lived in the world that they wrote about? It's one thing to be an observer, but yet another to be a resident. That's why it's my pleasure to point you to a new ebook by Darren Barefoot and Julie Szabo of Capulet Communications. It's called "Getting to First Base: A Social Media Marketing Playbook". You can learn more (and purchase it) at SocialMediaReady.com. This video provides a quick overview too. I've known Darren and Julie for years and... Continue Reading
It's easy to assume that YouTube and similar hosts are open to everyone but it's not the case for a lot of professionals. We hear from people almost every day that need a way to access our videos off the web because their organizatio/school restricts access to websites like YouTube. We recently became aware of TeacherTube, which is a video sharing site that has become a workaround for educators who can't access YouTube videos on the web. Many schools may block YouTube, but allow access to... Continue Reading
Last night we shot the video for the next Common Craft Show and, as usual, we came out of the experience completely exhausted. I've always been fascinated that it takes so much out of me. In thinking about why (other than the 500 watt lights), it has become clear that it may be the same thing that makes our videos work: iteration. Everything we do on video is rehashed, rewritten, repositioned and edited all the way to the point the camera rolls (and sometimes again after). All these changes... Continue Reading
This almost seems unreal - maybe it is. Dan, a Stanford student, has a chance to make a guest post on TechCrunch about his viral video company. What does he do? He proceeds to make it stunningly clear how misguided and irresponsible his "viral video" tactics are. It reads like a manual for new media douchebaggery. Some examples:Blogs: We reach out to individuals who run relevant blogs and actually pay them to post our embedded videos. Sounds a little bit like cheating/PayPerPost, but itâ... Continue Reading
Nancy White pointed us to this awesome video. From what I gather, it's a music video for the band Field Music. Impressive. Maybe one day I'll have such mad skillz with the sharpie.