All posts for “video”

5 Things You May Not Know About Common Craft

Posted by: leelefever on April 17, 2013- 9:48am

Categories: about, About Us, history, our work, video

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Lee is a hand model - of sorts. When you see a finger appear in a Common Craft video, it’s usually Lee’s right index finger.  Each video is live action footage and before each shoot, this finger is inspected and potentially manicured for each performance.  When problems persist, the left index finger may be used. In some cases, Sachi’s hand appears when handwriting is required.   We could keep Dunder Mifflin in business. Each video is shot with hundreds of paper cut-outs. Each cut-out begins... Continue Reading
Based on suggestions and votes from Common Craft members, we just published a new video called Website Evaluation - Explained by Common Craft.   About: This video walks through the basics of evaluating a website to find quality information. It encourages viewers to evaluate websites in the way an editor would review an article.  By thinking like an editor, we can be our own gatekeeper and learn to find the most trustworthy information. It teaches:   • Why editors matter in helping books and... Continue Reading

John Cleese Explains the Human Brain (Funny)

Posted by: leelefever on April 5, 2013- 2:37pm

Categories: Explanation, funny, humor, satire, video

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Joe Hanson at Itsoktobesmart.com shared this video and it made me laugh. A perfect satire of highly academic explanations.

An Awesome Explanation of A Differential Gear

Posted by: leelefever on April 3, 2013- 9:24am

Categories: Explanation, gears, Great Explanations, mechanics, video

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Kottke reminded me this morning about this mid-century video that explains, very clearly, how a differential gear works in automobiles. Watch:  Email readers can watch here.  Notice how the video starts with a scene that everyone can grasp before going into more technical information. They focus on "why" before "how". The simple model they use to explain the mechanism is a great example of simplification. The "noise" of the actual gear is removed so the instructor can focus on the big ideas. A... Continue Reading
This two-minute video explores multiple options and tips for creating your own Common Craft Style videos. Reading this in email?  Watch here.  This video is part of the "Know-How" section of Common Craft, where we share our expertise through guides and other resources. Find more Know-How.  
This two minute video walks through the options in downloading and embedding Common Craft videos for use on websites, in classrooms and inside companies. Reading this in email?  Watch here.  This video is part of the "Know-How" section of Common Craft, where we share our expertise through guides and other resources. Find more Know-How.

VeracityColab - Now a Member of the Explainer Network

Posted by: leelefever on February 22, 2013- 8:54am

Categories: announcement, Explainer Network, Explanation, video

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We're excited to have VeracityColab as a member of the Common Craft Explainer Network. VeracityColab's fast-paced and stylish explainer videos have helped them become a top producer. You may recognize this national ad they produced with LegalZoom.  Charlie Matz and his team combine a ton of creativity with upbeat and inspirational messaging. Check out their portfolio or recent videos for the Apex Conference or Pear Sports.  I've included a couple of other examples below that capture the company... Continue Reading

All Common Craft Videos - Now Unbranded

Posted by: leelefever on February 20, 2013- 10:53am

Categories: announcement, Common Craft Video, policies, video

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Now more than ever, we see our membership service and video library as a utility, something professionals use to do their jobs more effectively.  And we’re always looking for ways to improve that experience. That’s why, based on member feedback, we’ve made changes to nearly every video in the library.  What Changed?   Common Craft videos are now “unbranded”, meaning that they no longer display Common Craft logos, titles, or the tagline “Explained by Common Craft” in the videos, aside from a... Continue Reading

How to Create Stop Motion Videos with the Vine App

Posted by: leelefever on January 25, 2013- 11:53am

Categories: how-to, Stop-Motion, video, vine

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At Common Craft, we’ve learned a few things about stop motion video over the years.  It’s how we make all of our videos.  Yesterday I downloaded the new (and free) Vine app by Twitter, which allows you to capture and share up to 6 seconds of video at a time using an iPhone or iPod Touch. I noticed that people were using Vine with stop motion effects and I soon discovered how to do it myself. The instructions below cover the basics:   To “record” video in the Vine app, press your finger onto the... Continue Reading
When I was a wee lad, I remember seeing these little animated tv shows that seemed to be mixed in with my Saturday morning cartoons.  They were only a few minutes long and were focused on a single subject. But these little shows were unlike anything else on TV. I learned something real. I remembered. I knew, at a very young age, how a bill becomes a law.  It was Schoolhouse Rock! and as of January 13th, it turned 40 years old. Speider Schneider is a family friend of David McCall, the creator of... Continue Reading

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