I was recently honored to appear on The Forge, a series of video interviews from the folks at TechSmith, makers of Camtasia and Snagit, among other products. We focus a bit on Common Craft history, lessons from the Art of Explanation and the best explainers out there. (17:33) If you're reading in email watch the video here.
I will bet you know people who need this video. It's designed to relate the basic ideas behind resolution and pixels in digital images. This video follows the story of Neil, who learns why he can’t enlarge and print a photo that was taken with his phone. Using an analogy of a blanket, the video illustrates what happens when a small image is enlarged and what’s needed for printing larger photos. It teaches: The basics of pixels in digital images Why a digital image with a small number of... Continue Reading
The blog It's OK to be Smart pointed me to this animated TedEd video that explains how humans are not that different from Pavlov's dogs. Like a dog that is trained to salivate when a bell rings, we too learn to react to events and stumuli. We may not drool, but may fall in love. Watch: Email Readers can watch here. More about the genius of dogs at Brainpickings.
Lee is a hand model - of sorts. When you see a finger appear in a Common Craft video, it’s usually Lee’s right index finger. Each video is live action footage and before each shoot, this finger is inspected and potentially manicured for each performance. When problems persist, the left index finger may be used. In some cases, Sachi’s hand appears when handwriting is required. We could keep Dunder Mifflin in business. Each video is shot with hundreds of paper cut-outs. Each cut-out begins... Continue Reading
Based on suggestions and votes from Common Craft members, we just published a new video called Website Evaluation - Explained by Common Craft. About: This video walks through the basics of evaluating a website to find quality information. It encourages viewers to evaluate websites in the way an editor would review an article. By thinking like an editor, we can be our own gatekeeper and learn to find the most trustworthy information. It teaches: • Why editors matter in helping books and... Continue Reading
Joe Hanson at Itsoktobesmart.com shared this video and it made me laugh. A perfect satire of highly academic explanations.
Kottke reminded me this morning about this mid-century video that explains, very clearly, how a differential gear works in automobiles. Watch: Email readers can watch here. Notice how the video starts with a scene that everyone can grasp before going into more technical information. They focus on "why" before "how". The simple model they use to explain the mechanism is a great example of simplification. The "noise" of the actual gear is removed so the instructor can focus on the big ideas. A... Continue Reading
This two-minute video explores multiple options and tips for creating your own Common Craft Style videos. Reading this in email? Watch here. This video is part of the "Know-How" section of Common Craft, where we share our expertise through guides and other resources. Find more Know-How.
This two minute video walks through the options in downloading and embedding Common Craft videos for use on websites, in classrooms and inside companies. Reading this in email? Watch here. This video is part of the "Know-How" section of Common Craft, where we share our expertise through guides and other resources. Find more Know-How.
We're excited to have VeracityColab as a member of the Common Craft Explainer Network. VeracityColab's fast-paced and stylish explainer videos have helped them become a top producer. You may recognize this national ad they produced with LegalZoom. Charlie Matz and his team combine a ton of creativity with upbeat and inspirational messaging. Check out their portfolio or recent videos for the Apex Conference or Pear Sports. I've included a couple of other examples below that capture the company... Continue Reading