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trademark

Licensing Your Trademark - A Positive Alternative

Posted by: leelefever on August 24, 2010- 5:00pm

Categories: legal, Licensing, ourwork, strategy, trademark

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For a couple of years now, through our work with videos, I’ve realized that licensing is an often neglected business model.  Not only is a potential revenue source, it’s a way to work with people in a positive and permission-based manner. Patrick O’Keefe, author of Managing Online Forums, recently wrote a post that got me thinking.  It’s called “Rethinking the Cease and Desist - Don’t Threaten Fan Communities and Groups - License Your Brand to Them.”  Patrick is a professional community manager... Continue Reading