All posts for “surveys”

surveys

13 Points to Consider in Creating Online Surveys

Posted by: leelefever on September 8, 2003- 5:00pm

Categories: best practices, surveys

Comments

How to Effectively Conduct an Online Survey Good stuff from Marketing Profs... First and foremost, you need to decide what the objectives of the study are. Ensure that you can phrase these objectives as questions or measurements. If you can’t, you are better off looking at other means of gathering data, like focus groups and other qualitative methods. Online surveys tend to focus more on quantitative data collection. Via: MarketingWonk.com formerly Up2Speed (amuzing story about why here.)