All posts for “script”

This post is part of a series designed to relate the big ideas behind conceiving and producing amazing explainer videos. In my last post, we discussed what goes into creating a script for an explainer video. Your script contains the words that will be read for the voice-over in the video. It’s under 500 words and tells the story of a person who learns about your product and uses it to accomplish a goal. You’ve received feedback from customers and even family on your script.    Now that you’ve... Continue Reading

Explainer Tip: Writing an Explainer Video Script

Posted by: leelefever on October 22, 2013- 10:35am

Categories: Art of Explanation, explainer tip, Explanation, script, writing

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This post is part of a series designed to relate the big ideas behind conceiving and producing amazing explainer videos. You’ve been working hard on the project and it is almost finished. But there’s a problem... it's difficult to understand. Whether it’s in conversation, copy on the website, or in your presentations, few people seem to easily grasp the big idea behind your project and why it matters.   Before going any further, you need to solve this problem. People will not adopt ideas or... Continue Reading