Imagine for a moment, the person sitting across from you in a meeting is introducing a new idea, but this time it’s different. She doesn’t start with a list of features or technical jargon.
Instead, she builds the idea. She starts with context and connects her idea with ideas the group already understands. She packages her idea with clear language and visuals that invite everyone to understand how it works and why it makes sense. You can see the reactions - heads nod approvingly, relevant... Continue Reading