We hear a lot about design these days. Apple products are probably the most popular examples. The idea is that Apple became one of the most valuable companies in the world, in part, because they focus on the design of their products.
But what does that mean, really? What do organizations who focus on design do differently?
Recently the TV show 60 Minutes featured the design company IDEO, which was founded by David Kelley. At multiple points in the interview, Kelley mentions an idea that... Continue Reading